Sunlight Print Sunlight Mother’s Day by Lowe Lintas Lagos

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Sunlight Mother’s Day

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Industry Washing powders & Detergents
Media Print, Magazine & Newspaper
Market Nigeria
Agency Lowe Lintas Lagos
Creative Director Olumide Olajubutu
Art Director Busayo Oni
Copywriter Osazee Ihaza
Released March 2017

Credits & Description

Advertised brand: Sunlight Detergent
Advert title: Sunlight Mother’s Day
Translation of headline to English: To the ones who let us see every Sunlight…
Advertising Agency: MullenLowe Lagos, Lagos, Nigeria
Creative Director: Olumide Olajubutu
Art Director: Busayo Oni
Copywriter: Osazee Ihaza
Published/Released: March, 2017
Description/Release synopsis: Mother’s Day is traditionally set aside for celebrating the matriarch and other mothers in the family. In Nigeria, children learn most of their housekeeping skills from home. In these formative years, habits like which detergent to use, etc. are picked up from their mothers.
Our brief here was to infuse the brand into that mother/child bond.