Suntory Print GUIDE DOGS by Daiko Tokyo

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market Japan
Agency Daiko Tokyo
Executive Creative Director Hideo Kato Suntory Business Expert
Creative Director Kinjiro Kuroda
Art Director Kiyoshi Oomori, Jiro Aono
Copywriter Ryohei Nishida, Issei Shono, Tetsuya Nomura
Photographer Naohiko Hoshino
Released March 2010

Credits & Description

Category: Entertainment & Leisure
Product/Service: SUNTORY HALL
Type Of Ad: Magazine
Date of First Appearance: Mar 24 2010
Entrant Company: DAIKO ADVERTISING, Osaka, JAPAN
Executive Creative Director: Hideo Kato
Creative Director: Kinjiro Kuroda
Copywriter: Issei Shono/Ryohei Nishida/Tetsuya Nomura
Art Director: Kiyoshi Oomori/Jiro Aono
Photographer: Naohiko Hoshino
Advertiser's Supervisor: Yukari Oka/Tatsuo Sato
Planner: Team G
Other Credits: Designer:tomoshi Ikuta/Kenichi Hayashi

English Translation of Main Headlines
Headline: We Have Seats for All Music Lovers.

Body: We have aisle seats on the first floor to accommodate guide dogs
so that the visually impaired can feel free to attend performances.
This is one modest step towards realizing our desire for as many people as possible to enjoy some authentic music.

Advertising Objective
To inform a large audience that they can enjoy classical music at Suntory Hall with guide dogs.
Present the deep bond between a guide dog and its blind owner to convey the joy of listening to music together and the music's wonder.