Supima: Supima Campaign: Superior Apple by Johannes Leonardo for Supima

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Supima: Supima Campaign: Superior Apple

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Industry Textile, Household maintenance & pet products
Media Print, Magazine & Newspaper
Market United States
Agency Johannes Leonardo
Executive Creative Director Jan Jacobs, Leo Premutico
Creative Director Ferdinando Verderi
Art Director Enrico Pirondi
Producer Tali Magal
Photographer Roe Ethridge
Released August 2012

Credits & Description

Category: Other
Brand: Buxton Midyette, VP of Marketing
Agency: Johannes Leonardo (JLF Division)
Country: United States of America
Supima, the worldâs finest cotton has launched its AW12 advertising print campaign âSuperiorâ this week. The campaign was conceived by JLF, the newly-launched fashion and luxury specialist division of award-winning creative agency Johannes Leonardo. The new campaign is a thought provoking take on the Supima brand name (shorthand for Superior Pima cotton) and features a series of metaphorical, witty interpretations of what superior can mean. The style is bold yet surreal, blurring the boundaries between art and fashion languages. To shoot the fashion photography, JLF's Creative Director Ferdinando Verderi selected fine art photographer Roe Ethridge, whose work has been shown at the Whitney Biennial and MoMA. Ethridgeâs recent fashion credits include the SS12 Kenzo campaign, the AW12 Pringle of Scotland campaign, and editorials for W Magazine, Acne Paper, Dazed & Confused and Another Magazine. The campaign features top models Tatiana Cotliar and John Hein, styled by Alastair McKimm in pieces from some of Supimaâs premiere licensee partners including Lacoste, Calvin Klein Home, Brooks Brothers and Splendid â as well as designs from Supimaâs own brand, sold exclusively at Bloomingdaleâs. Grown exclusively in the American Southwest, Supima represents the top 3% of cotton produced globally.
Category: Other
URL: http://www.johannesleonardoferdinando.com
Client: Buxton Midyette, VP of Marketing
Agency: Johannes Leonardo (JLF Division)
Production: Freebird Productions
Country: United States of America
Executive Creative Director: Jan Jacobs
Executive Creative Director: Leo Premutico
Creative Director: ferdinando verderi
Art Director: Enrico Pirondi
Producer: Tali Magal (Freebird Productions)
Agency Producer: Mona Elayed
Photographer: Roe Ethridge
Post Production Producer: Alexis Stember
Stylist: Alastair McKimm (Streeters)
Hair: Duffy (Tim Howard Management)
Makeup: Lisa Houghton (Tim Howard Management)
Model: Tatiana Cotliar
Model: John Hein