Surf Shack Print Salt Heals Wounds by Y&R Cape Town

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Salt Heals Wounds

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market South Africa
Agency Y&R Cape Town
Art Director Rowan Foxcroft, Michael Van Der Meer
Copywriter Patrick Robertson
Photographer Jan Verboom
Released July 2015

Credits & Description

Surf Shack is a surf school and outreach programme. The client wanted to communicate how Surf Shack helps children overcome drugs and gangsterism through surfing.So Y&R South Africa told their stories from tragedy to triumph. The visuals had to create empathy for these children, while protecting their identity. So we photographed them up close and personal. Then designed the type to expose the photography just enough for the reader to be able to peer into the eyes of the portrait and get a glimpse of what we saw.The campaign is helping to explain what Surf Shack does as an organization while attracting volunteers 
and driving donations.
Title: Dead fish eyes
Category: Charities & appeals
Client: Surf Shack
Agency: Y& South Africa
Country: South Africa
Chief Creative Officer: graham lang
Copywriter: patrick robertson
Art Director: Michael van der Meer
Art Director: Rowan Foxcroft
Photographer: Jan Verboom
Art Buyer: Ashleigh Hamilton