Barrel by Arnold Furnace Sydney for Surfrider Foundation

Barrel

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Australia
Agency Arnold Furnace Sydney
Executive Creative Director Tom Spicer
Art Director James Gali Barrow, Luke Duggan
Copywriter Cameron Brown
Photographer Daniel Fryer, Zac Noyle
Typographer Darren Cole
Released May 2013

Credits & Description

Arnold Furnace has created a new print campaign for the Surfrider Foundation, to generate awareness of the extent of plastic pollution in our oceans.
The Surfrider Foundation is a non-profit organisation dedicated to the protection of waves and beaches, with a growing network of branches and beach representatives nationwide, and over 50,000 members worldwide.
The scale of plastic pollution in the ocean is out of control, with some truly frightening statistics. The clean-up operation would cost billions of dollars and take years as it is, but the problem is exacerbated by the fact that most of the pollution is in international waters with no country taking responsibility for it. It's left to organisations like Surfrider to raise awareness of the issue so people can take action on an individual level.
The campaign uses classic surf shots with a twist to highlight the extent of the problem, and powerful facts to underline the extent of it.
Category: Public interest
Client: Surfrider Foundation Australia
Agency: Arnold Furnace
Country: Australia
Executive Creative Director: Tom Spicer
Copywriter: cameron brown
Art Director: Luke Duggan
Art Director: James Gali Barrow
Photographer: Zac Noyle
Photographer: daniel fryer
Typographer: Darren Cole
Agency producers - Chris Hulsman & Mike Gill & Warrick Nicholson
Retouchers - Cream Studios
Client - Brendan Donohoe