Surfrider Foundation Print Frog by gyro San Francisco

Frog

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Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Print, Magazine & Newspaper
Market United States
Agency gyro San Francisco
Associate Creative Director Ryan Holland
Executive Creative Director Ronny Northrop
Creative Director Sr. Ad - Trevor Oldershaw, Scott Linnen
Designer Eric Liu
Released May 2017

Credits & Description

Advertised brand: Surfrider Foundation
Advert title(s): Snuffed Out Marine Life
Advertising Agency: gyro, San Francisco, USA
Executive Creative Director: Ronny Northrop
Creative Director: Trevor Oldershaw
Associate Creative Director: Ryan Holland
Creative Director: Scott Linnen
Project Manager: Isabel Lumsden
Designer: Eric Liu
President: Drew Meyers
Published: May, 2017
Description: Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. To combat this issue, the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of the coasts, teamed up with gyro San Francisco in an effort to de-normalize the act of littering cigarettes and to get people thinking twice about their behavior.