RECRUITMENT 2009 by DDB Stockholm, North Kingdom for Swedish Armed Forces (SwAF)

RECRUITMENT 2009

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Industry Recruiting
Media Print, Magazine & Newspaper
Market Sweden
Agency DDB Stockholm
Director Jesper Kouthoofd
Creative Director Daniel Ilic - Nk
Designer Peter Olofsson, Henrik Karlsson
Producer Elisabet Halming
Agency North Kingdom
Released June 2009

Credits & Description

Category: Best Use of Video
Advertiser: SWEDISH ARMED FORCES
Product/Service: RECRUITMENT
Agency: NORTH KINGDOM
Agency: DDB STOCKHOLM
Date of First Appearance: Jun 5 2009 12:00AM
Entrant Company: NORTH KINGDOM, Skelleftea, SWEDEN
Entry URL: http://rekrytering.forsvarsmakten.se/rekrytering2009/en.html
Creative Director: Daniel Ilic (North Kingdom)
Lead Art Director: Robert Lindström (North Kingdom)
Executive Producer: Jenny Gadd (North Kingdom)
Producer: Elisabet Halming (North Kingdom)
Designer: Peter Olofsson (North Kingdom)
Designer: Henrik Karlsson (North Kingdom)
Flash Developer: Sebastian Karlsson (North Kingdom)
Flash Developer: Didde Brockman (Illianced)
Director: Jesper Kouthoofd (Kouthoofd Film)
Assistant Director: Emil Kullänger (Kouthoofd Film)
Director of Photography: Gösta Reiland (Independent)
Line Producer: Anna Bergström (The Producers)
Post Producer: Pasi Johansson (Stopp)
3D Artist: Arvid Björn (Stopp)
3D Artist: Johannes Carlsten (Stopp)
Sound Designer: Eric Thorsell (Stopp)
Sound Designer: Edward Björner (Stopp)
Web Director: Simon Mogren (DDB Stockholm)
Web Director: Patrick Dry (DDB Stockholm)
Account Manager: Tina Munck (DDB Stockholm)

English Synopsis
What could be the longest continuous take in Swedish advertising history (over 90 meters) served as the foundation for this very dark personality test experience which was shot inside the former super secret military naval base Muskö. The audience is taken inside a mysterious testing facility located deep underground. The atmospheric setting holds a series of personality tests, devised together with military psychologists. Qualities like self-awareness, memory and psychological strength are put to the test. Some tasks are even impossible to solve or have profound moral implications. Afterwards, all visitors are debriefed and guided to the recruitment portal.