VETERAN TENNIS by Volt for Swedish Tennis Veterans Association

VETERAN TENNIS

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Industry Culture, Leisure & Sport, Sports and Health Clubs, Gyms
Media Print, Magazine & Newspaper
Market Sweden
Agency Volt
Art Director Alexander Hansen, Joakim Söderqvist
Copywriter Jens Thelfer
Photographer Lasse Karkkainen
Released December 2009

Credits & Description

Category: Entertainment & Leisure
Advertiser: SVERIGES TENNISVETERANER
Product/Service: TENNIS ASSOCIATION
Agency: VOLT
Copywriter: Jens Thelfer
Art Director: Joakim Söderqvist/Alexander Hansen
Account Manager: Louise Wallgren
Photographer: Lasse Kärkkäinen
Other Credits: Final Art: Åsa Stjärnquist/Staffan Kjellvestad
Type Of Ad: Magazine
Date of First Appearance: Dec 22 2009 12:00AM
Entrant Company: VOLT, Stockholm, SWEDEN

English Translation of Main Headlines
Description of the nomination: In order to recruit new members to Sweden’s Tennis Veterans’ Association we worked with an image of a tennis ball that – like a older man – was losing his hair on top. With the simple question “Tennis Veteran?” together with the tennis association’s web address, we let the reader solve this visual puzzle himself.