BIRDS by Mother New York for SWEET'N LOW

BIRDS

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Industry Confectionery & snacks
Media Print, Magazine & Newspaper
Market United States
Agency Mother New York
Chief Creative Officer Mother New York
Released August 2010

Credits & Description

Category: Illustration
Advertiser: CUMBERLAND
Product/Service: SWEET'N LOW
Agency: MOTHER NEW YORK
Type Of Ad: Magazine
Date of First Appearance: Aug 24 2010
Entrant Company: MOTHER NEW YORK, USA
Chief Creative Officer: Mother New York

English Translation of Main Headlines
We had to reinvigorate this brand, appeal to a younger audience without alienating the older audience and remind people it is an iconic part of American culture.
Our goal was to embrace the elements that make Sweet ‘N Low iconic; the pink package, the logo, the name and the feeling one has when they see that product.
We relied on in-house designers and artists and commissioned some outside artists to develop ads that communicate the sweet feeling. ..that embrace the iconic elements of the package and brings those elements to life in a fun, sweet and memorable way.