The everyday dangers of a hemophiliac brought to life by Advico Y&R Zurich for Swiss Hemophilia Association

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The everyday dangers of a hemophiliac brought to life

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Industry Public awareness
Media Print, Magazine & Newspaper
Market Switzerland
Agency Advico Y&R Zurich
Copywriter Patrick Bucher
Released March 2013

Credits & Description

Media: Print
Category: Public interest
Agency: Y&R
Brand: Swiss Hemophilia Association
Geo: Europe, Switzerland
For a hemophiliac this page is as dangerous as a razor blade.
Help those affected: www.shg.ch
Swiss Hemophilia Association
Advertising Agency: Advico Y&R, Zurich, Switzerland
Copywriter: Patrick Bucher
Art Directors: Oliver Glutz von Blotzheim
Creative Directors: Martin Stulz, Dominik Oberwiler
Consultants: Pascal Trütsch, Jonathan Schipper
Photographer / Retouching: Felix Streuli
Media: Andrea Waldburger / Mediaxis