Symetra Print Jibber and Jabber, 2 by Copacino+Fujikado

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Jibber and Jabber, 2

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Industry Insurance
Media Print, Magazine & Newspaper
Market United States
Agency Copacino+Fujikado
Chief Creative Officer Jim Copacino
Executive Creative Director Mike Hayward
Creative Director Andrew Gall
Senior Art Director Andy Westbrock
Production Smuggler
Director Guy Shelmerdine
Released April 2018

Credits & Description

Brand: Symetra
Geo: United States of America
Agency: Copacino+Fujikado
Chief Creative Officer - Copacino+Fujikado: Jim Copacino
Managing Director - Copacino+Fujikado: Betti Fujikado
Executive Creative Director - Copacino+Fujikado: Mike Hayward
Group Creative Director - Copacino+Fujikado: Andrew Gall
Senior Art Director - Copacino+Fujikado: Andy Westbrock
Senior Account Director- Copacino+Fujikado: Chris Copacino
Account Executive - Copacino+Fujikado: Amber Shelton
Agency Producer – Copacino+Fujikado: Kris Dangla
Agency Producers - Copacino+Fujikado: Kelly Green
Director: Guy Shelmerdine
Production Company: Smuggler
Published: April 2018
Synopsis:
Symetra, a national provider of employee benefits, annuities and life insurance, affirms its commitment to customers to “cut through the jibber jabber” of insurance industry jargon with a new, national consumer advertising campaign from Copacino+ Fujikado launching this week.
Featuring hapless twins Jibber and Jabber — standing in for unwanted jargon and complexity — the campaign offers a fresh take in the financial services industry and aims to cut through the look alike, sound alike messaging of the category. In one ad, Jibber and Jabber are shown offering a lengthy and confusing description of where they want to go (a.k.a. the airport) to a well-worn cabdriver and in the other a couple of homeowners carry each of the twins physically to the curb before posting a sign reading “free” next to them and other household trash. Symetra’s goal is to cut through the Jibber Jabber, so that people can understand what they’re buying.