Office by TBWA\RAAD Dubai for Syoss

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Industry Shampoos
Media Print, Magazine & Newspaper
Market United Arab Emirates
Agency TBWA\RAAD Dubai
Chief Creative Officer Walid Kanaan
Executive Creative Director Fouad Abdelmalak
Creative Director Manuel Bordé
Art Director Oswaldo Sá, Pedro Velasquez
Copywriter Leonardo Konjedic
Producer Rouba Asmar, Alia Fakha
Service Agency ESTILO 3D
Released May 2017

Credits & Description

The New Print campaign for Syoss Anti-dandruff haircare products: "Snow Heads" created by TBWA\RAAD
Agency: TBWA\RAAD
Client: Syoss Anti-dandruff haircare products
Chief Creative Officer: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
Art Director: Oswaldo Sa
Art Director: Pedro Velasquez
Copywriter: Leonardo Konjedic
Head of Art: Claudio Campisto
Head of Client: Joe Lahham
Account Lead: Ola Ibrahim
Account Executive: Ruba Moadad
Producer: Alia Fakha / Rouba Asmar
Illustrator: ESTILO 3D
Rationale:
It is common practice among our target audience to simply shake the dandruff off their shoulders instead of treating it thinking that if you can’t see it then it’s not there. We set out to show them that turning a blind eye to this problem will actually accumulate it and not get rid of it.