Let your machines, 2 by Publicis Amsterdam for T-Mobile

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Let your machines, 2

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Industry Consumer & Public services, Mobile Communications
Media Print, Magazine & Newspaper
Market Netherlands
Agency Publicis Amsterdam
Creative Director Marcel Hartog, Jeroen Van Zwam
Art Director Hans Bolleurs, Billy Witbraad
Copywriter Vanessa Burgmans.
Photographer Red Larry Yellow Larry
Account Supervisor Derk Schneemann
Released March 2010

Awards

AdPrint 2011
Category C - AdPrint Press & Magazine Durables and Other Consumer Goods Gold Angel

Credits & Description

Category: Business Equipment, Products & Services and Corporate Image
Advertiser: T-MOBILE
Product/Service: MACHINE-TO-MACHINE COMMUNICATION
Agency: PUBLICIS
Date of First Appearance: Oct 25 2010
Entrant Company: PUBLICIS, Amsterdam, THE NETHERLANDS
Creative Director: Marcel Hartog/Jeroen Van Zwam
Copywriter: Vanessa Burgmans.
Art Director: Hans Bolleurs/Billy Witbraad
Photographer: Red Larry Yellow Larry
Account Supervisor: Derk Schneemann
Advertiser's Supervisor: Karen De Loos
Account Manager: Nicole Franken
Planner: Gertjan Hafkamp
Other Credits: Brannie Agterhof/Digital Art.

English Translation of Main Headlines
Machine-to-Machine communication is a new service offered by T-Mobile whereby machinery within companies communicate with each other at distance to dramatically improve the flow of business processes (e.g. security at distance or just-in-time logistics). Each machine-to-machine communication solution is as unique as a conversation is. We therefore personified the machinery of the relevant sectors like transport and industry. We show machines with humanlike faces, communicating with each other. We urge T-Mobile business clients to let their machines communicate (because as one can see they obviously have a lot to discuss).