Metropoloitan by Grey Melbourne for Transport Accident Commission (TAC)

Metropoloitan

Pin to Collection
Add a note
Industry Traffic safety
Media Print, Magazine & Newspaper
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Creative Director Nigel Dawson
Art Director Josh Murrell
Photographer Erik Johansson
Released May 2012

Credits & Description

Brand: TAC
Agency: Grey, Melbourne
Country: Australia
Drugs, particularly cannabis in this case, can do strange things to you when you're behind the wheel. Some 32% of all drivers and riders killed are found to have drugs in their system. This campaign aims to get drivers to wise up to the fact that drugs and driving don't mix.
Category: Public services & utilities
Client: TAC
Agency: Grey, Melbourne
Country: Australia
Account team: JODI GABANA
Account team: Randal Glennon
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Copywriter: Nigel Dawson
Copywriter: Sharon Condy
Art Director: Josh Murrell
Sound: DYLAN STEPHENS @ RISK
Photographer: Erik Johansson
Alternative Title: Metropoloitan