Wipe Off 5 by Grey Melbourne for Transport Accident Commission (TAC)

Wipe Off 5

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Australia
Agency Grey Melbourne
Executive Creative Director Michael Knox
Creative Director Nigel Dawson
Art Director Peter Becker
Creative Rohan Cooke, Laura Petruccelli
Released September 2013

Credits & Description

The Australian Football League and Transport Accident Commission have banded together to remove the 5s painted on the 50 metre arc of Australia's AFL grounds as they throw support behind a campaign to save lives on Victorian roads via Grey, Melbourne.For the first time ever, the 5 on the 50 metre arc will be removed at every AFL match this weekend to raise awareness of the TAC's Wipe off 5 message.This is the first time the AFL has altered their on-ground markings.
Category: Health & safety
Client: TAC
Agency: Grey, Melbourne
Country: Australia
Executive Creative Director: Michael Knox
Creative Director: Nigel Dawson
Art Director: Peter Becker
Creative: Laura Petruccelli
Creative: Rohan Cooke
Account Director: Jodi Gubana
General Manager: Randal Glennon
Senior Account Manager: Bec Steward
Simon Strahan TAC Marketing Manager
Candice McDonald TAC Sponsorship Manager
Sarah Henderson TAC Corporate Affairs
Media agency Mitchells Fergus Ruddle