SHIRITORI-RING by Ogilvy & Mather Tokyo for Takahashi Shuzoh Co.

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SHIRITORI-RING

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Industry Non-alcoholic drinks
Media Print, Magazine & Newspaper
Market Japan
Agency Ogilvy & Mather Tokyo
Director Hideki Sugimasa, Aoi Ichikawa, Shiiho Furukawa, Yuki Kobayashi
Creative Director Takuya Matsuo
Producer Daisaku Sato
Released December 2009

Credits & Description

Category: Foods & Drinks
Advertiser: TAKAHASHI SHUZOH CO.
Product/Service: TAKAHASHI SHUZOH
Agency: OGILVY & MATHER JAPAN
Date of First Appearance: Dec 19 2009 12:00AM
Entrant Company: OGILVY & MATHER JAPAN, Tokyo, JAPAN
Entry URL: http://award.shiritori-ring.jp/en/
Creative Director, Planner: Akihito Abe (OgilvyOne Japan)
Creative Director: Matsuo Takuya (Ogilvy & Mather Japan)
Associate Director, Planner,Character Design: Kaori Mochizuki (OgilvyOne Japan)
Producer: Daisaku Sato (OgilvyOne Japan)
Director: Hideki Sugimasa (KAYAC)
Character Design, Design: Noriko Nishi
Director: Aoi Ichikawa (KAYAC)
Director: Shiiho Furukawa
Director: Yuki Kobayashi
Flash Developer: Junpei Sato (KAYAC)
Flash Developer: Tomohito Kawabata (KAYAC)
Flash Developer: Saburoh Suzuki (KAYAC)
Flash Developer: Koyu Yoshida (KAYAC)
Flash Developer: Yosuke Doke
Programmer: Hiromichi Haruna (KAYAC)
Music: Takeru Ishikawa
Video Production: Makoto Tomoshige
Video Production: Fumiaki Miyashita
English Synopsis
Communicate Takahashi Shuzoh’s corporate message, “to bring people together” through a very popular Shiritori game* to young generations over 20 years old. Users hold hands with someone from around the world on the website through Shiritori game to make a huge circle to surround various architects and natural objects on the planet.*Shiritori game is a traditional Japanese word game in which players link words by the sound of the first and the last syllables (e.g. flamingo - gorilla - lacquer)