BEYOND WORDS by ADK Asatsu-DK Tokyo for Takarajimasha

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BEYOND WORDS

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Industry Publishing & media
Media Print, Magazine & Newspaper
Market Japan
Agency ADK Asatsu-DK Tokyo
Executive Creative Director Hiroyuki Nomaru
Art Director Atsushi Sakurada
Copywriter Toru Fujii
Released September 2010

Credits & Description

Category: Publications & Media
Advertiser: TAKARAJIMASHA
Product/Service: PUBLISHING COMPANY
Agency: ADK JAPAN
Type Of Ad: Newspaper
Date of First Appearance: Sep 2 2010
Entrant Company: ADK JAPAN, Tokyo, JAPAN
Executive Creative Director: Hiroyuki Nomaru
Creative Director: Toru Fujii
Copywriter: Toru Fujii
Art Director: Atsushi Sakurada

English Translation of Main Headlines
Can a Japanese dog and an American dog talk to each other?
Are we truly aware of its importance?
This is the theme that has driven us to develop this advertising.
In the various issues that Japan is facing; in diplomacy, politics, economy, and in the brutal incidents that seem to be occurring lately, it just may be, that communication is playing a vital role.
Because we live in such a day and age, we felt it is important to reconsider, what lies between simply “saying” and “conveying”.