BRIGHTDANCING by CHI & Partners London for Talktalk

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BRIGHTDANCING

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market United Kingdom
Agency CHI & Partners London
Creative Director Warren Moore
Creative Tom Skinner, Rick Standley
Digital Creative Director Thiago De Moraes
Released August 2009

Credits & Description

Category: Corporate Information
Advertiser: TALKTALK
Product/Service: X FACTOR SPONSORSHIP
Agency: CHI & PARTNERS
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: CHI & PARTNERS, London, UNITED KINGDOM
Entry URL: http://www.avealook.com/brightdancing/site_02/index.html
Creative Director: Warren Moore (CHI&Partners)
Digital Creative Director: Thiago de Moraes (CHI&Partners)
Creative: Tom Skinner (CHI&Partners)
Creative: Rick Standley (CHI&Partners)
Interactive Producer: Jim Phizacklea (CHI&Partners)
Interactive Producer: Leo Stravoupolos (CHI&Partners)
Interactive Production: (B-Reel)
Production: (Blinkink)

English Synopsis
TalkTalk - The Brighter Phone and Broadband Company - sponsored the X Factor: Britain’s most popular TV show. X Factor fans love performing and fame, so we invited them to perform for a chance to become famous: starring in their own TV ads during the X Factor breaks. Brightdancing starts on a web site. Using their webcams people could draw with light in the air, set it to music and then upload it as their personal performance. More than 690,000 people visited the site, creating over 42,000 video performances; 200 starred in their own ads. TalkTalk sales went up 17%. --