TAM: Pins, Redneck Games by Y&R Sao Paulo for Tam

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TAM: Pins, Redneck Games

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Industry Airlines
Media Print, Magazine & Newspaper
Market Brazil
Agency Y&R Sao Paulo
Art Director Fabio Rodrigues
Copywriter Fabio Victoria
Photographer Roberto Donaire
Released May 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Transport & Tourism
Agency: Y&R
Brand: TAM Airlines
The Redneck games
We won't take you to places you don't want to go.
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant’Anna
Art Director: Fabio Rodrigues
Copywriter: Fabio Victoria
Photographer: Roberto Donaire
Additional credits:
Mock up: Claudio Rocha
Art Buyers: Monica Beretta, Eliane Pereira
Print Agency Producers: Elaine Carvalho, Flavio Zamboni
Account Manager: Alessandro Cardoni, Fernanda Ricci
Planner: Flavio Proença
Media team: Gustavo Gaion, Inajá Ramos
Client approval: Manoela Amaro