Tatts Lotteries Print Instant Scratch-Its: Instant Millionaire by GPY&R Brisbane

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Instant Scratch-Its: Instant Millionaire

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Industry Lottery & Gambling
Media Print, Magazine & Newspaper
Market Australia
Agency GPY&R Brisbane
Executive Creative Director Ben Coulson
Photographer Damien Bredburg
Released April 2013

Awards

Spikes Asia 2013
Print Entertainment & Leisure Bronze

Credits & Description

A scratchable print ad that lets you scratch away your old life to see what it would be like to be an Instant Millionaire. The campaign ran as print, online and direct.
Category: Entertainment & leisure
Client: Tatts Lotteries
Agency: GPY&R, Brisbane
Country: Australia
Photographer Producer: Nicole Leatherby
Executive Creative Director: Ben Coulson
Creative Director/ writer: Brendan Greaney
Senior Art Director: Andrew Leftley
Account Director: Fiona Caird
Digital Project Manager: Brock Smith
Agency Producer: Kohbe Vela
Photographer: Damien Bredburg
Retoucher: Santi Drane
Print Producer: Michelle Short
Brand Portfolio Manager: Nada McNamara
Senior Brand Manager: Fiona Martin
Additional Retouching: Marcus Byrne