Tavegyl Print Sleeping with Allergy, 2 by Memac Ogilvy & Mather Cairo

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Sleeping with Allergy, 2

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Industry Health & Pharmaceutical Products
Media Print, Magazine & Newspaper
Market Egypt
Agency Memac Ogilvy & Mather Cairo
Art Director Michael Habib
Copywriter Khaled El-Sherbiny
Photographer Ahmed Othman
Illustrator Ryad Yousry
Released December 2012

Credits & Description

Media: Print
Category: Pharmaceutical
Agency: Ogilvy
Brand: Tavegyl
Geo: Africa, Egypt
Half asleep, half awake?

The idea is based on a simple true insight, which is when you got allergy it is impossible to sleep normally, you will keep dancing in bed all night forming all kinds of weird shapes with your body because of itching. So we spoofed on that insight, and we created the art of sleeping with allergy, an art that need a lot of practice.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Illustrator: Ryad Yousry
Photographer: Ahmed Othman
Account Directors: Noha Rashid, Mohsen Farid
Published: August 2012