We Sent Their Briefs Back, 5 by TBWA\Hunt\Lascaris Johannesburg for TBWA South Africa

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We Sent Their Briefs Back, 5

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Industry Advertising agencies, Business equipment & services
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Director Brett De Vos
Executive Creative Director Adam Livesey, Matthew Brink
Creative Director Mike Groenewald, Sacha Traest
Art Director Jade Manning
Copywriter Vincent Osmond
Designer Sacha Traest, Katleho Mofolo, Graeme Van Jaarsveld, Jason Fieldgate, Leigh-Anne Salonika, Ilze Venter
Photographer Des Ellis, Graeme Borchers
Typographer Hazel Buchan
Released June 2012

Awards

One Show 2013
One Show Self-Promotion / Single or Campaign Silver
One Show Design Self-Promotion / Single or Series Merit

Credits & Description

Although TBWAHuntLascaris is well established as an above-the-line agency, our clients were yet to be introduced to the wealth of talent that TBWA Design has to offer. So, to get our clients' attention, we intercepted existing above-the-line briefs and used the physical advertising brief as our canvas. Instead of answering the brief in a traditional manner, we conceptualized various designs that captured the essence of the brands, then brought them to life using only the cardboard job bags and the briefs that were attached to them. We created intricate pieces of paper art, transforming our client's briefs into multi-dimensional design pieces. We then sent our clients' briefs back to them, proving that TBWA Design can do amazing things with their briefs. Our campaign was a huge success. The design studio received their first new brief from our client just 5 days later. Even more notably, new design work in the system rose by 450% within the first 6 weeks.
Category: Self promotion
Client: TBWA South Africa
Agency: TBWA South Africa
Country: South Africa
Director: Brett de Vos
Creative Director: Sacha Traest
Creative Director: Mike Groenewald
Executive Creative Director: Adam Livesey
Executive Creative Director: Matthew Brink
Copywriter: Vincent Osmond
Art Director: Jade Manning
Sound: Opus
Account Director: Vanessa Maselwa
Sound: Cut and Paste
Agency Producer: Ingrid Shellard
Agency Producer: Gillian Humphris
Photographer: Graeme Borchers
Photographer: des ellis
Designer: Sacha Traest
Designer: Leigh-anne Salonika
Designer: Katleho Mofolo
Designer: Graeme Van Jaarsveld
Print Producer: Simone Allem
Designer: Ilze Venter
Print Producer: CRAIG WALKER
Designer: Jason Fieldgate
Typographer: Hazel Buchan