Tchica: Princess by Blackninja for Tchica

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Tchica: Princess

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Brazil
Agency Blackninja
Creative Director Lenilson Lima
Copywriter Luciano Mattos
Photographer Eduardo Rocha
Illustrator David Alfonso Suárez
Released May 2012

Credits & Description

Media: Print
Geo: Brazil
Category: Clothing & Footwear
Agency: Blackninja
Brand: Tchica
There are no more princesses like they used to. Thankfully.

Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Directors: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Illustrator: David Alfonso
Photographer: Eduardo Rocha
Account: Cynthia Beltrão