Tchica: There are no more princesses like they used to. Thankfully. by Blackninja for Tchica

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Tchica: There are no more princesses like they used to. Thankfully.

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Industry Apparel, Clothing & Footwear
Media Print, Magazine & Newspaper
Market Brazil
Agency Blackninja
Art Director Lenilson Lima, Adri Moura
Copywriter Luciano Mattos
Illustrator David Alfonso Suárez
Account manager Cynthia Beltrão
Released June 2012

Credits & Description

Category: Clothing & footwear
Brand: Tchica
Agency: Blackninja
Country: Brazil
Tchica has always been known for being a store focused on the teenage fashion. As the years went by, the Tchica consumers have grown. For this year Valentine's Day, our agency took the opportunity to strengthen the new concept of the brand and its fashion. Now the store has shifted the focus of its products to a grown woman, filled with attitude and confidence.

Category: Clothing & footwear
Client: Tchica
Agency: Blackninja
Country: Brazil
Creative Director: Lenilson Lima
Art Director: Adri Moura, Lenilson Lima
Copywriter: Luciano Mattos
Agency Producer: Karol Rocha
Illustrator: David Alfonso
Account manager: Cynthia Beltrão