ThaiCraft Print HandiCraft QR Code by Ogilvy & Mather Bangkok

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HandiCraft QR Code

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market Thailand
Agency Ogilvy & Mather Bangkok
Art Director Wisit Lumsiricharoenchoke, Nopadol Srikieatikajohn, Rotrob Ramakomut, Peerawat Temsomboon
Copywriter Nopparat Wattanawaraporn, Showtika Somjid, Kris Garford Spindler
Account Supervisor Rachata Eiamworakul, Peerajet Sringean
Released May 2012

Awards

London International Awards 2012
Design Direct Marketing - Business-to-Business Short List

Credits & Description

Category: Promotional Item Design
Advertiser: THAICRAFT FAIR TRADE
Product/Service: THAICRAFT
Agency: OGILVY & MATHER
Executive Creative Director: Wisit Lumsiricharoenchoke (Ogilvy & Mather Thailand)
Executive Creative Director: Nopadol Srikieatikajohn (Ogilvy & Mather Thailand)
Copywriter: Nopparat Wattanawaraporn (Ogilvy & Mather Thailand)
Copywriter: Showtika Somjid (Ogilvy & Mather Thailand)
Copywriter: Kris Garford Spindler (Ogilvy & Mather Thailand)
Art Director: Wisit Lumsiricharoenchoke (Ogilvy & Mather Thailand)
Art Director: Nopadol Srikieatikajohn (Ogilvy & Mather Thailand)
Art Director: Peerawat Temsomboon (Ogilvy & Mather Thailand)
Art Director: Rotrob Ramakomut (Ogilvy & Mather Thailand)
Account Supervisor: Peerajet Sringean (Ogilvy & Mather Thailand)
Account Supervisor: Rachata Eiamworakul (Ogilvy & Mather Thailand)
Account Manager: Phawit Chitrakorn (Ogilvy & Mather Thailand)
Media placement: Business Card - In Store - 22 November 2011

Describe the brief from the client
ThaiCraft, a global Thai handicrafts exporter, wanted to create an awareness of their new website among their target audience, in order to fully utilise their new sales channel.

Describe the challenges and key objectives
The Handicraft QR Code name card was designed to make use of both QR (Quick Response) and weaving technologies, resulting in a unique blend of the digital and handicraft worlds.

Describe how you arrived at the final design
The name cards would then be handed out by ThaiCraft sales reps at global Trade Shows with the aim of driving potential customers to their website, easily accessed through any smartphone.