The Australian Financial Review Group: the agenda by JMK for The Australian Financial Review

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The Australian Financial Review Group: the agenda

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Industry Banking & Financial Services, Publishing, streaming & media
Media Print, Magazine & Newspaper
Market Australia
Agency JMK
Copywriter Mike Boswell
Designer Matt Kemsley
Illustrator Ben Godfrey
Released March 2012

Credits & Description

The Financial Review via JMK Sydney is launching the next stage of its revolution campaign with integrated print and digital work that kicks off with a four page cover wrap of today's paper. This stage of the campaign focuses on the overhaul and re-investment in the editorial power of the Financial Review and follows the re-pricing strategy announced in January.

Category: Publications & media
Client: The Australian Financial Review Group
Agency: JMK Sydney
Country: Australia
Creative Director: matt kemsley
Art Director: matt kemsley
Copywriter: Mike Boswell
Group Account Director: Tanya Shattock
Client Team Director: Simon Wake
Designer: matt kemsley
Illustrator: Ben Godfrey
Chief Executive Officer: Julian Martin
AFR - Jacqui Emery
AFR - Joshua Stockwell