William by Lowe and Partners Cape Town for Cape Times

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William

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Industry Newspapers
Media Print, Magazine & Newspaper
Market South Africa
Agency Lowe and Partners Cape Town
Executive Creative Director Kirk Gainsford
Art Director Dane Alexander
Copywriter Melanie Horenz, Natalie Rose
Photographer David Prior
Released December 2012

Awards

London International Awards 2013
Poster Consumer Campaign Silver Winners
Print Consumer Campaign Silver Winners

Credits & Description

Every journalist knows the key to a great story is getting it, as they say, straight from the horse's mouth. A first-hand account. Not from bystanders or passersby, but from the person, or people, who are at the heart of the story.
In this way journalists are able to provide much more detailed, in-depth and insightful accounts, which consequently means readers are better informed.
Every story deserves a first-hand account explained in print from Lowe Cape Town
Category: Publications & media
Client: The Cape Times
Agency: Lowe Cape Town
Country: South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Dane Alexander
Copywriter: Natalie Rose
Copywriter: Melanie Horenz
Agency Producer: Tenille Abrahams
Photographer: David Prior