|Media||Print, Magazine & Newspaper|
Credits & Description
In order to draw the attention of cynical drivers, Publicis Bucharest decided to tackle the road safety issue in a more surprising way. Thus, we appealed to their judgment and paid a compliment to their intelligence - using a black humor twist, rather than punch them in the stomach with the overused pictures of road tragedies. We made a victim out of the top 3 villains of all time, stating the improbability of such a "it_might_have_saved_the_world" kind of accident to happen.