CCVR Print CCVR: road Hitler by Publicis Bucharest

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CCVR: road Hitler

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Industry Traffic safety
Media Print, Magazine & Newspaper
Market Romania
Agency Publicis Bucharest
Copywriter Laura Nedelschi
Photographer Upstairs Studio
Released November 2012

Credits & Description

In order to draw the attention of cynical drivers, Publicis Bucharest decided to tackle the road safety issue in a more surprising way. Thus, we appealed to their judgment and paid a compliment to their intelligence - using a black humor twist, rather than punch them in the stomach with the overused pictures of road tragedies. We made a victim out of the top 3 villains of all time, stating the improbability of such a "it_might_have_saved_the_world" kind of accident to happen.
Category: Public interest
Client: The Centre Of Consultancy For The Road Victims
Agency: Publicis Bucharest
Production: Mitra Film
Country: Romania
Chief Creative Officer: Razvan Capanescu
Copywriter: Laura Nedelschi
Group CD / Copywriter: silviu nedelschi
Group CD / Art Director: Vali Petridean
Photographer: Upstairs Studio
Retoucher: Upstairs Studio