THINKING SPACES by AMV BBDO London for The Economist

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THINKING SPACES

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Industry Magazines
Media Print, Magazine & Newspaper
Market United Kingdom
Agency AMV BBDO London
Creative Group Head Tim Riley
Creative Director Paul Brazier
Copywriter Paul Knott, Tim Vance
Photographer Chris Brooks
Released July 2009

Credits & Description

Category: Interface & Navigation
Advertiser: THE ECONOMIST
Product/Service: THE ECONOMIST
Agency: ABBOTT MEAD VICKERS BBDO
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: ABBOTT MEAD VICKERS BBDO, London, UNITED KINGDOM
Entry URL: http://thinkingspace.economist.com
Creative Director: Paul Brazier (ABBOTT MEAD VICKERS BBDO)
Creative Group Head: Tim Riley (ABBOTT MEAD VICKERS BBDO)
Art Director: Tim Vance/Paul Knott (ABBOTT MEAD VICKERS BBDO)
Copywriter: Paul Knott/Tim Vance (ABBOTT MEAD VICKERS BBDO)
Digital Production: (Hi-Res!)
Photographer: Chris Brooks (ABBOTT MEAD VICKERS BBDO)
Account Planning: Magali Barreyat-Baron (ABBOTT MEAD VICKERS BBDO)

English Synopsis
The Economist is read by a broad range of intellectually curious people. To reflect the breadth of content available in the magazine and place a diverse range of readers at the heart of our campaign, we posed the question 'Where do you get your ideas?' The online campaign showcases the physical spaces in which our readers think, the digital spaces they frequent, the music they listen to, and their favourite sections of The Economist. These are navigated via a 3D 'ideas sculpture' that grows over time as people add their own spaces to it.