The Economist Print OPTIMIST by AMV BBDO London

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OPTIMIST

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Industry Publishing, streaming & media
Media Print, Magazine & Newspaper
Market United Kingdom
Agency AMV BBDO London
Released December 2004

Awards

One Show 2005
Print & Outdoor Outdoor: Campaign Bronze

Credits & Description

Title "Optimist"
Agency Abbott Mead Vickers BBDO
City London
Advertiser The Economist
Brand Name The Economist
Business Sector Newspapers, Magazines, Books
Market United Kingdom
Country of Production United Kingdom
Language English
Type Outdoor / Out of Home
Creative Director Paul Belford, Nigel Roberts
Art Director Tony Hardcastle, Roy Hyndman, Paul Belford, Matt Doman
Copywriter Mark Tweddell, Tim Riley, Nigel Roberts, Ian Heartfield
Typographer John Tisdall