The Field Museum Print Mushroom by DDB Chicago

Mushroom

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Industry Museums & Libraries
Media Print, Magazine & Newspaper
Market United States
Agency DDB Chicago
Executive Creative Director Ewan Paterson
Creative Director Karin Rose Mary Beth Adduci
Designer Lindsey Stewart, Cody Petruk
Illustrator Jose Manuel Carrasco, Ricardo Salamanca
Account manager Katie Bernasek
Released February 2013

Credits & Description

Country: United States of America
Chicago's Field Museum sees the launch by DDB, Chicago of a new print and outdoor campaign for their latest exhibition, Creatures Of Light. The three ads replace illuminating objects with bioluminescent creatures to create new power sources. 'Mushroom' replaces a street lamp with a huge glowing mushroom. 'Angler Fish' uses the deep sea fish's glowing antenna in a lighthouse to cast a light beam out to sea. And 'Headlight fish' shows a young boy reading under his duvet using the glowing light from a fish, rather than a torch.

Created by award winning artist Ricardo Salamanca, his stunning combination of photography and illustration gives the campaign intrigue, atmosphere, and real 'stop and stare' quality.

Category: Entertainment & leisure
Client: Field musuem
Agency: DDB Chicago
Country: United States of America
Executive Creative Director: Ewan Paterson
Creative Director: Karin Rose Mary Beth Adduci
Art Director / Copywriter: wayne robinson
Art Director / Copywriter: Matt Collier
Head of Art: Paul Cohen
Agency Producer: Suzanne Koller
Photographer: Ricardo Salamanca
Illustrator: Ricardo Salamanca
Designer: Lindsey Stewart
Designer: Cody Petruk
Account manager: Katie Bernasek