The Heart Foundation Print Beneath the Breast by Barnes, Catmur & Friends Auckland

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Beneath the Breast

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market New Zealand
Agency Barnes, Catmur & Friends Auckland
Executive Creative Director Paul Catmur
Art Director Katyana O'neill
Copywriter Renee Bryant
Designer Andrea Lo Vetere
Account manager Kate Antjoule
Released June 2016

Credits & Description

Media: Print
Category: Charities & appeals
Client: The Heart Foundation/ Go Red For Women
Agency: Barnes, Catmur & Friends Dentsu
Country: New Zealand
Executive Creative Director: Paul Catmur
Copywriter: Renee Bryant
Art Director: Katyana O'Neill
Designer: Andrea Lo Vetere
Account manager: Kate Antjoule
Every woman knows about the dangers of breast cancer, yet many don’t know that they are almost five times more likely to die from heart disease. So to draw attention to this fact and give it some perspective, the New Zealand Heart Foundation with their agency, Barnes, Catmur & Friends Dentsu, compared the two.