The Israel Parkinson Association Print World Parkinson's Day by DraftFCB Tel Aviv

World Parkinson's Day

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Industry Public Safety, Health & Hygiene
Media Print, Magazine & Newspaper
Market Israel
Agency DraftFCB Tel Aviv
Released May 2013

Credits & Description

To promote awareness of World Parkinson's Day-April 11, 2013, We invited 18 different Parkinson's patients to  write our ads in their own handwriting. Each patient wrote the message 'Today is World Parkinson's Day' and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Creative Director- Kobi Barki
Copywriter- Kobi Barki, Efrat Abudi
Art Director- Liat Zur
Account Manager- Yoseffa Galant
Media Manager- Sarit Hadad
Strategic Manager- Esti Tshuva
Strategic Planner- Omri Rabin
Producer- Eti Naaman
Client: The Israel Parkinson Association