|Industry||Charities, Foundations, Volunteers, Against violence|
|Media||Print, Magazine & Newspaper|
|Agency||gyro New York|
|Executive Creative Director||Kash Sree, Vito Zarrillo|
|Creative Director||Marco Walls|
|Art Director||Marco Walls, Alex Sprouse|
Credits & Description
gyro New York is the pro-bono agency for The Joe Torre Safe at Home Foundation. We have been working to spotlight the message that exposure to domestic abuse as a child can greatly increase the likelihood of perpetuating violence as they grow up. This startling truth about the cycle of violence and the need to end it is precisely what The Joe Torre Safe At Home Foundation and its national advertising campaign were created to change. These are the first print ads. An 'End the Cycle' TV ad ran earlier this year on CBS, A&E and additional top networks.