The Mirror Foundation Print The Missing Look-Alike Campaign, 2 by BBDO Bangkok

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The Missing Look-Alike Campaign, 2

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Thailand
Agency BBDO Bangkok
Chief Creative Officer Suthisak Sucharittanonta
Executive Creative Director Suthisak Sucharittanonta, Chalit Manuyakorn
Creative Director Suthisak Sucharittanonta
Copywriter Vorathep Onlamul, Sinothai Samseethong, Anucha Pintokaew
Client Service Director Arunee Rueangwattanaporn, Wachira Ampornpachra
Photographer Assada Sreshthaputra
Released October 2016

Awards

ADFEST 2017
Press Lotus Public Services & Cause Appeals Bronze

Credits & Description

Company Entering: Bbdo Bangkok Ltd, Bangkok
Brand: Missing Person Center
Advertiser: The Mirror Foundation
Agency: Bbdo Bangkok, Bangkok
Chief Creative Officer: Suthisak Sucharittanonta
Executive Creative Director: Suthisak Sucharittanonta/Chalit Manuyakorn
Creative Director: Suthisak Sucharittanonta
Copywriter: Vorathep Onlamul/Anucha Pintokaew/Sinothai Samseethong
Client Service Director: Arunee Rueangwattanaporn/Wachira Ampornpachra
Account Manager: Sununthana Aunchananun/Lapasrada Sevikul
Editing: Watcharachol Pimolthai
Agency Producer: Yathip Thanitthanaphat/Jirapan Vasanabunsongserm
Photographer: Assada Sreshthaputra
Retoucher: Jutarat Sritunya
English Context Explanation:
30 Seconds...The Amouth Of The Time The Image From A Missing Persons Poster Remains In Ones Memory. Because Our Brain Are Designed To Store Unfamiliar Thing In Our Short-Term Memory. According To Scientific Evidence, Human Brains Frontal Lope Memorizes Best From Things That Were Familiar With So We Show A New Way To Make Everyone Remind The Missing Easier. By Encouraging Everyone To Recognize The Missing With Someones Look, The Campaign Starts With 8 Celebrities Who Look Alike The Missing. Help Us Share The Posters To Find The Missing Persons From Faces That Youre Familiar With. Copy Translation H/L : If You Recognize My Face, You Could Recognize Gigi Sub : Lets Find The Missing Person Strating From Whom They Look-Alike At Fanpage/Thaimissing Call 1900-1900-199