The Natural Fermentation, Homemade Bakery, Daichi No Mi Print The Natural Fermentation, Homemade Bakery, Daichi no Mi: Our Monthly Calendar Showing the Fresh Bread We Bake Daily Is Made From Our Bread Bags by Ayr Creative

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The Natural Fermentation, Homemade Bakery, Daichi no Mi: Our Monthly Calendar Showing the Fresh Bread We Bake Daily Is Made From Our Bread Bags

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Media Print, Magazine & Newspaper
Market Japan
Agency Ayr Creative
Creative Director Yuichi Muto
Art Director Yumiko Yasuda
Released September 2010

Awards

London International Awards 2010
Design Corporate Identity Gold
Design - Shortlist

Credits & Description

Entrant: ayrcreative, Tokyo
The Natural Fermentation, Homemade Bakery, Daichi no Mi
"Our Monthly Calendar Showing the Fresh Bread We Bake Daily Is Made From Our Bread Bags"
Credits
Corporate Name of Client: Daichi no Mi
Design Company: ayrcreative, Tokyo
Creative Director: Yuichi Muto
Art Director: Yumiko Yasuda
Graphic Designers: Tomohiro Okazaki/Maya Matsumoto
Illustrators: Tomohiro Okazaki/Maya Matsumoto
Concept: Our monthly calendar showing the fresh bread we bake daily is made from our bread bags.

Basic description of the project:
Daichi no Mi prides itself on its naturally fermented bread, which is baked with the utmost care, loaf by loaf, by the owner himself.For this reason, we thought that the communication should be hand-made as well.