RED FLAG by Ogilvy & Mather Shanghai for The North Face

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RED FLAG

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Industry Business equipment & services, Corporate Image
Media Print, Magazine & Newspaper
Market China
Agency Ogilvy & Mather Shanghai
Executive Creative Director Kevin Lee, Sean Sim
Art Director Kama Zhang, Natalie Lam Razorfish
Copywriter Duo Xu
Designer Hytal Ye
Released October 2009

Credits & Description

Category: Mobile Advertising
Advertiser: VF APPAREL
Product/Service: THE NORTH FACE
Agency: OGILVY SHANGHAI
Date of First Appearance: Oct 8 2009 12:00AM
Entrant Company: OGILVY SHANGHAI, CHINA
Entry URL: http://ourwork.ogilvyone.sh.cn/2010/tnf/tnf.html
Executive Creative Director: Natalie Lam (Ogilvy Shanghai)
Executive Creative Director: Kevin Lee (Ogilvy Shanghai)
Executive Creative Director: Sean Sim (Ogilvy Shanghai)
Art Director: Kama Zhang (Ogilvy Shanghai)
Art Director: Natalie Lam (Ogilvy Shanghai)
Copywriter: Duo Xu (Ogilvy Shanghai)
Senior Copywriter: Stanley Tao (Ogilvy Shanghai)
Designer: Hytal Ye (Ogilvy Shanghai)
Senior Project Manager: Leon Lee (Ogilvy Shanghai)
Account Manager: Nick Hu (Oglvy Shanghai)

English Synopsis
Objective: To encourage China to get outdoors and take the first step to “Start Exploring” Concept: A contest to get everyone in China to virtually plant a “Red Flag” with a SMS messages to claim a piece of virtual China, all in 18 days. Target audience: 18-24 years old Chinese youth NOTE: this campaign no longer exists, no application available.