THE TREE THAT DIED OF LONELINESS by Ogilvy & Mather Tokyo for Forever Tree Network

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THE TREE THAT DIED OF LONELINESS

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Japan
Agency Ogilvy & Mather Tokyo
Executive Creative Director Shingo Ichimura
Art Director Masahide Yoshimi
Copywriter Takuro Kawakami, Takenori Hashimoto
Illustrator Nakaban
Released September 2011

Credits & Description

Category: Fundraising & Appeals
Advertiser: FOREVER TREE NETWORK
Product/Service: THE NPO FOR TREE DOCTOR
Agency: OGILVY & MATHER JAPAN
Chief Creative Officer: Akira Odagiri
Executive Creative Director: Shingo Ichimura
Creative Director: Masahide Yoshimi
Copywriter: Takenori Hashimoto/Takuro Kawakami
Art Director: Masahide Yoshimi
Illustrator: Nakaban

English Translation of Main Headlines
The tree that died of loneliness.

Onece upon a time, there was a forest.
The landowner decided to cut down all of his trees and sell it as lumber.

Then he found one magnificent tree.
The landowner thought to himself.

"I’m not going to cut down this tree."

One day, the landowner visited the tree.
To his shock, it had died of mourning, following the others into death.

Afterward, he discovered that trees have trouble, adapting to new surroundings.

Trees are very sensitive living beings...
More than you ever think.

Connecting humans with trees.
The NPO for Tree Doctor