|Industry||Culture, Leisure & Sport|
|Media||Print, Magazine & Newspaper|
|Creative||Martha Riley, Richard Glendenning|
Credits & Description
From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.