The Observer Print Sir Alex Ferguson Retires by BBH London

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Sir Alex Ferguson Retires

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Industry Culture, Leisure & Sport
Media Print, Magazine & Newspaper
Market United Kingdom
Agency BBH London
Director Jon Barnes
Creative Martha Riley, Richard Glendenning
Producer Aine Donovan
Typographer James Townsend
Released May 2013

Credits & Description

From lamentation to celebration, the ad dramatises how news of Sir Alex's retirement may have landed with those up against him in the dug-out. Showing a series of premiere league managers rejoicing, we commemorated Sir Alex's time at the top through the brand's unique tone of playfulness and wit. A sad day for English football indeed....unless you were managing the competition.
Category: Entertainment & leisure
Client: The Observer
Agency: BBH London
Country: United Kingdom
Director: Jon Barnes
Creative: Martha Riley
Creative: Richard Glendenning
Deputy Creative Director: David Kolbusz
Producer: Aine Donovan
Assoc Creative Director: Peter Reid
Agency Producer: Carl Broadhurst
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Agathe Guerrier
BBH Strategist: Lynsey Atkin
BBH Team Manager: Jonny Price
Photographer: n/a (Getty images)
Typographer: James Townsend