Canal+ Print THE PACIFIC by Shackleton Spain

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Industry TV Channels/Radio Stations and Programmes
Media Print, Magazine & Newspaper
Market Spain
Agency Shackleton Spain
Executive Creative Director Alfonso Marian
Creative Director Jorge Tabanera
Art Director Javier Solo De Zaldívar
Editor Ana Amo
Released March 2010

Credits & Description

Category: Publications & Media
Advertiser: CANAL+
Date of First Appearance: Mar 8 2010 12:00AM
Entrant Company: SHACKLETON, Madrid, SPAIN
Entry URL:
Executive Creative Director: Alfonso Marián (Shackleton)
Creative Director: Jorge Tabanera (Shackleton)
Art Director: Javier Solo de Zaldívar (Shackleton)
Editor: Ana Amo (Shackleton)
Brand Manager: Javier Perales (Shackleton)
Client Service Manager: Carmen Santamaría (Shackleton)
Social Media Manager: Coque Pons (Shackleton)
General Manager: Javier Suso (Shackleton)
General Manager: Rodrigo Miranda (Shackleton)

English Synopsis
In order to launch The Pacific (mini-series produced by Spielberg and Tom Hanks) in Spain, apart from sending information about it to bloggers, we decided to make them live a unique experience (to experience firsthand and get deep into the Battle of Guadalcanal through an innovative application over Google Maps) and we asked them to help us spread the experience by including the application in their posts, so as to generate traffic to the campaign microsite. Results: 70% of the contacted bloggers generated references (96.4% positive). Shared more than 5000 times in facebook. Visits to the microsite increased by 43%.