The PrivateBank Print We Solve for X by Sponge

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We Solve for X

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Industry Banking
Media Print, Magazine & Newspaper
Market United States
Agency Sponge
Art Director Larry Butts, Alex Tarrant
Released June 2013

Credits & Description

A print, OOH and digital campaign launch by Sponge, Chicago for The PrivateBank. The message inspires CEO's and CFO's to recognize the unique challenges they face with regard to their banking needs and to choose a bank equipped to recognize and solve for that X factor. The campaign idea highlights environmental Xâs which suggest the innate presence of the X factor in every business.
Category: Finance & insurance
Client: The PrivateBank
Agency: Sponge, Chicago
Country: United States of America
Chief Creative Officer: Paul Brourman
Art Director: Alex Tarrant
Art Director: Larry Butts
Associate CD / Copywriter: patrick hoopes
Retoucher: Giannini Creative