|Media||Print, Magazine & Newspaper|
|Art Director||Larry Butts, Alex Tarrant|
Credits & Description
A print, OOH and digital campaign launch by Sponge, Chicago for The PrivateBank. The message inspires CEO's and CFO's to recognize the unique challenges they face with regard to their banking needs and to choose a bank equipped to recognize and solve for that X factor. The campaign idea highlights environmental Xâs which suggest the innate presence of the X factor in every business.