The Samaritans Print Dog by Ogilvy & Mather Vietnam


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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Vietnam
Agency Ogilvy & Mather Vietnam
Creative Director Todd Mccracken
Art Director Len Cheeseman, Stuart Mills, Todd Mccracken, Hoang Sa Nguyen, Gill Clark
Copywriter Malcolm Pryce, Craig Love
Designer Len Cheeseman, Bj Galinato, Joe Harris, Huy Anh Le, Gill Clark, Bonnie Tram Nguyen
Released July 2015


One Show, 2016
Print & Outdoor Craft - Writing / Writing Merit
Print & Outdoor Non-Profit - Collateral / Collateral Merit
Print & Outdoor Non-Profit - Publications / Publications Merit

Credits & Description

Depression-related suicides are increasing worldwide, and it is the most common cause of death for men under 35. Often a simple phone conversation can save a life, but since depression convinces sufferers they can’t get better, Ogilvy & Mather Vietnam set out to give them the proof they needed. These 5 first-hand testimonies came from depression sufferers who’d tried to kill themselves, but who had managed to beat the illness because they reached out for help before it was too late.
Title: Dog suicide
Category: Health & safety
Media: Print
Category: Public interest
Client: The Samaritans
Agency: Ogilvy & Mather Vietnam
Agency: Ogilvy & Mather Ho Chi Minh City
Country: Vietnam
Executive Creative Director: Todd McCracken
Creative Director: Todd McCracken
Art Director: Len Cheeseman. Todd McCracken. Hoang Sa Nguyen.
Copywriter: Malcolm Pryce. Craig Love. Bianca de Silva.
Retoucher: Andy Salisbury
Typographer: Gill Clark
Designer: Gill Clark