The Samaritans Print Helplessness by Ogilvy & Mather Hong Kong

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Industry Charities, Foundations, Volunteers
Media Print, Magazine & Newspaper
Market Hong Kong SAR China
Agency Ogilvy & Mather Hong Kong
Chief Creative Officer Reed Collins
Creative Director Mike Pearson, Sarah-Leith Izzard
Art Director Stratos Efstathiou
Junior Art Director Vivian Lam
Copywriter Amy Thompson, Kai Fung Chan
Production Handsome Frank
Illustrator Jordan Metcalf
Released June 2017

Credits & Description

Media: Print
Category: Public interest
Client: Samaritans
Agency: Ogilvy & Mather Hong Kong
Country: Hong Kong
Chief Creative Officer: Reed Collins
Creative Director: Sarah-Leith Izzard
Creative Director: Mike Pearson
Art Director: Stratos Efstathiou
Copywriter: Kai Fung Chan
Copywriter: Amy Thompson
Junior Art Director: Vivian Lam
Illustrator: Jordan Metcalf - Handsome Frank Ltd
For those suffering from depression it can feel like they are in a cage, trapped by their inability to speak. To get the phone ringing for The Samaritans Hong Kong Ogilvy & Mather commissioned Jordan Metcalf the famed typographer to craft three unique works. Each execution using Chinese characters for'Helplessness', 'Loneliness'and 'Hopelessness' that visually form cages.