The Shinano Mainichi Shimbun Print The Back, 5 by Frontage

The Back, 5

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Industry Newspapers
Media Print, Magazine & Newspaper
Market Japan
Agency Frontage
Creative Director Shiro Ueshima
Art Director Akira Kano, Kuniei Okada
Copywriter Yuki Asai
Designer Fumihiro Murayama
Photographer Shintaro Shiratori
Production O-THANKS Inc.
Released June 2017

Credits & Description

Category: Media
Media: Print
Brand: The Shinano Mainichi Shimbun
Agency: Frontage
Geo: Japan
Advertising Agency: Frontage Inc., Tokyo, Japan
Creative Director: Shiro Ueshima
Art Directors: Akira Kano, Kuniei Okada
Copywriter: Yuki Asai
Designer: Fumihiro Murayama
Creative Producer: Yuka Toriyakubo
Account Executive: Masaharu Takedagawa / Dentsu
Photographer: Shintaro Shiratori
Production Company: O-THANKS Inc.
Published: June 2017
Father's day is often treated less important than mother's day. Shinano Mainichi Newspaper wanted to encourage fathers and remind their families of father's day by the coolest visual of all fathers: The Back. We associated our message "The Back Speaks Louder than Words" with products that are loved by people for long time and showed their backs next to fathers. The 12 pages long newspaper was delivered to about 500,000 families on father's day.