Sunday Times Print Alan Sugar by Grey London

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Alan Sugar

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Industry Newspapers
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Grey London
Creative Director Dave Monk
Account manager Albert Ponnelle
Released April 2013


D&AD Awards, 2014
Press Advertising Press Advertising Campaigns Yellow Pencil

Credits & Description

Grey London has created a campaign for the Sunday Times Rich List 2013 - the 25th anniversary of the popular supplement, which is published on April 21st.
The campaign spans outdoor, digital, in-paper, print and POS and charts the financial fortunes of some of the famous names featured on the list. Celebrities including Paul McCartney, Alan Sugar and Daniel Radcliffe are depicted in bar graphs â measuring their wealth as reported in Rich Lists over the years. Each âbarâ represents a snapshot of the individual from that era, creating an information-based career-spanning visual collage.
Media: Print
Media: Media
Agency: Grey
Brand: The Sunday Times
Geo: Europe, United Kingdom
Advertising Agency: Grey, London, UK
Creative Director: Dave Monk
Creatives: Pauline Ashford, Mike Kennedy
Business Director: Tamsine Foggin
Account Director: Clare Anderson
Planner: Hamish Cameron
Retoucher: Tom Fryer
Account manager: Albert Ponnelle
Global Planner: Matt Gladstone
Creative Producer: Shaun Musgrove
Junior Creative Producer: Oliver Roberts
Published: April 2013