Clueless Friends ARE Your Enemy by Dentsu Inc. Tokyo for The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo

Clueless Friends ARE Your Enemy

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Industry Shows, Events & Festivals
Media Print, Magazine & Newspaper
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Yuya Furukawa
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui
Producer Yoshiko Tomita, Shunpei Mikami
Released May 2012

Awards

London International Awards 2012
Design Poster Campaign Short List

Credits & Description

Entrant: Dentsu Inc., Tokyo

The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo - One's Battle
"Fools Never Are Suspicious", "I Fear. I Think", "Clueless
Friends ARE Your Enemy", "Cunning is Beautiful ", ""It's
All Right" is Not So All Right", "Originality Comes to
Power"

Corporate Name of Client: The Yoshida Hideo Memorial
Foundation/Advertising Museum Tokyo
Client Account Director: Takehide Tarusawa
Agency: Dentsu Inc., Tokyo
Executive Creative Director: Yuya Furukawa
Copywriter: Haruko Tsutsui
Art Director: Yoshihiro Yagi
Design Company: Taki Corporation, Tokyo
Graphic Designers: Minami Ohtsuka/Kenichi Tanaka/
Yusuke Nonaka
Producer: Yoshiko Tomita/Shunpei Mikami
Translator: Yuko Sugiyama
Printing Producer: Shinya Tamura
Description of the Project
Creators always strategize and battle in their head, which can be bold, elaborate and sometimes cunning. This poster series articulated such internal struggles. The motif was a battle map of the world. There were eight types of posters. The venue was designed with the thought that winning submissions are produced from the result of these various battles.