They Print Avoid the Shopping Crowds by They Amsterdam

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Avoid the Shopping Crowds

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Industry Mobile applications
Media Print, Magazine & Newspaper
Market Netherlands
Agency They Amsterdam
Production moblio.nl
Released July 2012

Awards

Epica Awards 2012
Interactive Media & Entertainment Interactive Bronze

Credits & Description

URL: http://www.avoidtheshoppingcrowds.com/casevideo.html
Agency (city): THEY
Production Company (& City): moblio.nl

Short explanation
This mobile web app was first developed as an agency Christmas gift. It helps people avoid crowds in order to have a more relaxing holiday. It does so by harvesting social media check-ins in order to estimate relative crowd levels at different shopping districts in the city. So it uses social media data for the exact opposite purpose than intended: not to connect with people. But to avoid them.

Description
Mobile Web App that uses 'anti-social' media technology to avoid crowded areas