They Print Avoid the Shopping Crowds by They Amsterdam

Adsarchive » Print ads » They » Avoid the Shopping Crowds

Avoid the Shopping Crowds

Pin to Collection
Add a note
Industry Mobile applications
Media Print, Magazine & Newspaper
Market Netherlands
Agency They Amsterdam
Released July 2012


Epica Awards 2012
Interactive Media & Entertainment Interactive Bronze

Credits & Description

Agency (city): THEY
Production Company (& City):

Short explanation
This mobile web app was first developed as an agency Christmas gift. It helps people avoid crowds in order to have a more relaxing holiday. It does so by harvesting social media check-ins in order to estimate relative crowd levels at different shopping districts in the city. So it uses social media data for the exact opposite purpose than intended: not to connect with people. But to avoid them.

Mobile Web App that uses 'anti-social' media technology to avoid crowded areas