Wainwright Print Wainwright 48-sheet by Wild Colonial Boys

Adsarchive » Print ads » Wainwright » Wainwright 48-sheet

Wainwright 48-sheet

Pin to Collection
Add a note
Industry Alcoholic drinks & Tobacco, Beers and Ciders
Media Print, Magazine & Newspaper
Market United Kingdom
Agency Wild Colonial Boys
Art Director Jeff Suthons
Copywriter Dean Turney
Typographer Steve Kettel
Illustrator Bob Venables
Released January 2013

Credits & Description

Media: Print
Category: Alcoholic Drinks
Agency: Wild Colonial Boys
Brand: Wainwright
Geo: Europe, United Kingdom
A Breath of Fresh Ale.
Wainwright is a long way from ordinary beer. That’s because it was inspired by an extraordinary man: the famous fellwalker and author Alfred Wainwright. With its hoppy aroma and citrussy flavour this award-winning golden ale is like the country air Alfred so enjoyed – totally refreshing.

Like the beer, our campaign is inspired by Thwaites’ fellow Lancastrian, the fellwalker and author Alfred Wainwright. The ads extol the simple pleasures of the countryside as a refreshing antidote to modern life. The campaign uses Wainwright’s style of illustration and type, as found in his famous walking guides and on the beer’s label and font clip, and the ads are underpinned by the line “A breath of fresh ale”.

Advertising Agency: Wild Colonial Boys, London, England
Creative Directors: Jeff Suthons, Dean Turney
Art Director:Jeff Suthons
Copywriter: Dean Turney
Illustrator: Bob Venables
Typographer: Steve Kettel
Published: November 2012