Tic-Tac Print Be Right by La Comunidad Buenos Aires

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Be Right

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Industry Candies
Media Print, Magazine & Newspaper
Market Argentina
Agency La Comunidad Buenos Aires
Executive Creative Director Ramiro Raposo, Fernando Sosa
Creative Director Mariano Gamba, Rodrigo Greco
Creative Daniel Pérez Galeano, Carlos Quesquén Cortez
Released June 2017


Clio Awards 2017
Print Technique Product/Service: Illustration Silver

Credits & Description

Media: Print
Category: Food
Title: Subway
Client: Ferrero Argentina/ Tic Tac
Agency: la comunidad, Buenos Aires
Country: Argentina
“Tic Tac Millionaires” Team Credits
Agency: La Comunidad
Executive Creative Directors: Ramiro Raposo, Fernando Sosa
Creative Directors: Rodrigo Greco, Mariano Gamba
Creative Team: Carlos Quesquén Cortez, Daniel Pérez Galeano
Group Account Director: Sebastián Díaz
Account Director: Solange Blanco
Account Executive: Catalina Gay
Director of Production: Ramiro Capisto
Production Assistant: Sebastián García
Ilustrator: Andrés Yeah

Client: Ferrero Argentina
Brand: Tic Tac
South America Marketing Manager, Regional Brand Head: Sofía Tiscornia
Running in Argentina, this colorful, tongue-in-cheek campaign chronicles three scenes, each of which features a person questioning their peers’ motives. In the “Birthday” spot, a girl sits in front of her locker, questioning whether her classmate truly cares about her birthday or just wanted a Tic Tac. Similarly, the other two print spots, “Funny” and “Be Right,” feature a man at the laundromat wondering whether his friends truly find him funny, and a woman slouched on the train as she ponders whether she’s actually always right. The questions appear written out in bold, pastel typeface, with each figure scrutinizing the words.
Am I actually always right or did they only want my Tic Tacs?
Feel like a millionaire. Well a Tic Tac millionaire.