Tiger Brands Print Couple by TBWA\Hunt\Lascaris Johannesburg

Couple

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Industry Sausage and meat products
Media Print, Magazine & Newspaper
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Adam Livesey, Matthew Brink
Creative Director Mike Groenewald
Art Director Shelley Smoler
Copywriter Raphael Basckin
Producer Craig Walker
Photographer Clive Stewart
Released April 2012

Awards

The Loeries Awards 2012
Print & Outdoor Magazine Advertising Campaign Gold

Credits & Description

Category: Foods
Advertiser: TIGER BRANDS
Product/Service: TIGER BRANDS
Agency: TBWA\HUNT\LASCARIS JOHANNESBURG
Executive Creative Director: Adam Livesey/Matthew Brink
Creative Director: Mike Groenewald
Copywriter: Raphael Basckin
Art Director: Shelley Smoler
Photographer: Clive Stewart
Art Buyer: Simone Allem
Producer: Craig Walker
Account Manager: Claire Peters
Account Manager: Claire Peters
Other Credits: Mia Widlake/Carol Soames/Morgan Wanckle

Ambient Execution Description
It may be called French Polony but this lunch meat is actually a South African classic.
And this year, Enterprise released it in a 200g. bigger pack. Good news for those who love it on their sandwiches and salads, even better news for Mom.
The question is, what will she do with it?